This past Monday, sportsbook Betway closed five deals with Chilean football teams. In this way, Betway revealed that it will become the Official Premium Partner of five teams in the Chilean First Division.
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In the informational text, Betway revealed that it will now officially partner with the following clubs in the Chilean First Division: Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñubleense. Therefore, the new football season of the Chilean First Division will have a great strength of the sports bookmaker Betway. In addition, it is worth mentioning that of the 16 clubs in the Chilean First Division of football, ten have links with sports betting companies.
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According to information, Betway will have a two-year agreement with the clubs, through which the Super Group, which owns the Betway brand, will have enormous visibility in the country's football. Therefore, the sportsbook brand can be seen on the games of the sponsored teams, both home and away, and on the training equipment. In addition, the brand will also be fixed on the clubs' LEDs, panels and facilities.
In view of this, the agreement with Betway will encourage fans to have a new experience with the clubs and the sportsbook, as they will find exclusive content on the clubs' websites. For example, there will be a fan promotion zone, which will be held between Betway and partner clubs.
Commenting on the deal, Betway CEO Anthony Werkman revealed that the deals made bring pride to the sports betting company, as continuing alongside Chilean football’s elite First Division is an immense opportunity to showcase content to the public from Betway.
“It’s a proud moment for us as we sign our first agreements in Chile with five fantastic football clubs in the First Division. The deals give us a great opportunity to showcase our products through the extensive list of both branding and activation rights that are included".
In addition, Werkman revealed that he is looking forward to starting working with the clubs and building closer ties with the teams: "We’re looking forward to working closely with each of our new five partnered clubs off the pitch, and we wish them all success on the pitch this season and beyond."
Meanwhile, the co-founder and CEO of 1190 Sports, which works in the management sector and was the intermediary between Betway and the clubs, said he is excited to work with Betway. Therefore, Hernan Donnari, highlighted: "We welcome Betway to Chilean football, the birthplace of athletes of international relevance. We are very excited and grateful for Betway's trust and support. Alliances like this reaffirm the great interest of brands in accompanying the growth process of football in Chile."
Betway
As part of the Super Group, Betway is a digital sports betting company that guarantees entertainment in the sports betting and gaming market. Betway is one of the main leaders in the sports betting market.
The company has several brands in the field of online gambling and betting. In this way, Betway can also present itself as: Betway Casino, Betway Vegas, Betway Sportsbook, Betway Poker and Betway Bingo.
In its operations, Betway has licenses to operate in countries such as: Italy, Denmark, Sweden, Mexico, Spain, Belgium, Germany, South Africa, Ireland, United Kingdom and Malta.
However, Betway's headquarters are located in two main locations, Malta and Guernsey, but the company has other branches in the Isle of Man, London and Cape Town.
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